Building Bonds that Bring Results
I dive deep to understand your brand, bring battle tested strategies to find where you and your audience connect, and deploy meticulously honed creativity to connect you and your customer on a human level.
For over a decade, I’ve devised strategies and written words that create the bond between customers and companies across a range of industries – from med-tech to wine, education to finance and more.
Rombauer || For the Moments
Helping a traditional wine leader launch a fresh, vibrant product
For decades, the Rombauer brand has been synonymous with a fruit-forward chardonnay. In an effort to reach a younger demographic, they were looking to launch a crisper sauvignon blanc.
The campaign focused on the moments of joy we share with friends and loved-ones with a bright, summery, and joyful tone.
ROLE: Concepting, Writing
OurCrowd || Brand Launch
Establishing a leader and building category awareness
OurCrowd is an innovator that brings everyday investors behind the velvet curtains into the world of venture capital investing.
The campaign shared OurCrowd’s bonafides with the world with an assured, tech-focused approach across broadcast TV, radio, podcasts, and more.
ROLE: Concepting, Writing