Authenticity is all that matters
In an era of social media bombardment and A.I. slop, what makes your brand your brand is the only thing that can connect you to your audience.
I dive deep to understand your brand, bring battle tested strategies to find where you and your audience connect, and deploy meticulously honed creativity to connect you and your customer on a human level.
For over a decade, I’ve written the words that created the bond between customers and companies across a range of industries – from medtech to wine, education to finance and more.
Let’s find out how we can work together to help you grow.
Copywriting
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Directing
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Creative Strategy
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Copywriting • Directing • Creative Strategy •
Rombauer – For the Moments
Helping a traditional wine leader launch a fresh, vibrant product
Campaign: Digital TV, Paid Social
Role: Concepting, Copy Direction, Writing
OurCrowd – Launch
Establishing a leader and building category awareness
Campaign: Broadcast, Radio, Targeted Newsletters, Paid Social, more.
Role: Concepting, Copy Direction, Writing
When Summer Ends
In the summer leading to high school, a bb gun accident ignites a thirteen year-old boy's fascination with his mortality, while propelling him into the orbit of a band of rebellious upperclassmen. As his mother's breakup from an abusive boyfriend forces her to work overtime, his newfound freedom exposes a world that is more complex, more painful, and more human than he's equipped to handle.