With their funding window rapidly closing, Social Advocates for Youth were looking for one last large push to reach their goal and get the Dream Center built. Finding inspiration in urgency and the opportunity to make a difference, we dreamed, wrote, designed and put to print an ad that would get them there. It was just a few short days of work, but ones that would have a lasting impact.
Pairing driving language, accessible information, and the emotion inherent in a worthy cause with warm, hopeful design, the ad inspired donors to exceed SAY's goal shortly after it ran. On December 28th, 2016 the center finally opened. It was a small part that we played, but it felt good to see that our work could make a positive impact in the community.
Creative Direction: Chris Denny
Writing: Reyn Murphy
Graphic Design: Keelan Campbell
omigod is that print?