In an era of social media bombardment and A.I. slop, authenticity is all that matters. What makes your brand your brand, is the only thing that can connect you to your audience.  

I dive deep to understand your brand, bring battle tested strategies to find where you and your audience connect, and deploy meticulously honed creativity to connect you and your customer on a human level.

For over a decade, I’ve written the words that created the bond between customers and companies across a range of industries – from medtech to wine, education to finance and more.

Let’s find out how we can work together to help you grow.

 

Brand Strategy

Copywriting

Directing

 

Rombauer – For the Moments

Helping a traditional wine leader launch a fresh, vibrant product

Campaign: Digital TV, Paid Social

Role: Concepting, Copy Direction, Writing

OurCrowd – Launch

Establishing a leader and building category awareness

Campaign: Broadcast, Radio, Targeted Newsletters, Paid Social, more.

Role: Concepting, Copy Directing, Writing

 When Summer Ends

 
 

In the summer leading to high school, a bb gun accident ignites a thirteen year-old boy's fascination with his mortality, while propelling him into the orbit of a band of rebellious upperclassmen. As his mother's breakup from an abusive boyfriend forces her to work overtime, his newfound freedom exposes a world that is more complex, more painful, and more human than he's equipped to handle.

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